|
The Main Conversation
The Most Expensive Chair in the Dental Office
It’s the one behind the front desk.
Not because the chair is particularly comfortable. It probably came from Office Depot in 2009 and has one wheel that periodically attempts an escape.
It’s expensive because of everything we’ve decided the person sitting in it should be responsible for.
Consider a typical morning.
At 8:00, the team huddles.
Accounts receivable is up. Collections are down. Insurance verification needs improvement. The schedule has holes. More Google reviews would be nice.
The front desk needs to answer every call, collect every balance, greet every patient with a smile, and avoid mistakes.
Wonderful.
At 8:07, the first patient arrives without an insurance card.
At 8:09, someone calls to dispute a balance from 2023.
At 8:11, the assistant announces that the sensor isn’t working.
At 8:13, the hygienist needs a perio chart.
At 8:15, a patient is checking out, the phone is ringing, and someone from the back asks why nobody has confirmed tomorrow’s patients.
By lunch, management is wondering why the insurance aging report hasn’t been worked.
We’ve confused assigning responsibility with providing the capacity to fulfill it.
A practice cannot reasonably demand uninterrupted accuracy from someone whose work is interrupted every ninety seconds.
And yet, that’s precisely how many offices operate.
We label everything urgent. We assign everything to the same person. Then we treat the resulting errors as individual performance problems.
Sometimes they are.
But before we blame the person, we ought to examine the system we’ve put them inside.
When nobody owns the workflow, everybody owns the consequences.
And the consequences don’t remain at the front desk.
Incorrect insurance information, missed collections, unsupported adjustments, and incomplete handoffs can all turn into financial problems that surface weeks later.
Usually in a report.
Usually followed by another meeting.
Usually beginning with, “We need the front desk to...”
Maybe.
Or maybe we need to stop designing jobs that require three employees, a therapist, and a minor supernatural event.
|